The Contractor Fight with Tom Reber

☎️ Book a free 15-minute Growth Call and see how BATTLEGROUND helps you finally move forward. → Book here: https://go.thecontractorfight.com/15min-free-call

You thought your communication was bulletproof, but your customers are walking away because of it. If 90% of medical lawsuits are from bad communication, what’s it costing your contracting business?. Derek Johnson and Tim Cutroni expose the massive blind spot that kills client retention and forces you to spend more on marketing. Learn why your automations are failing and when to use your voice, video, or a rock-solid SOP to dominate communication

=================================================

☎️ Book a free 15-minute Growth Call and see how BATTLEGROUND helps you finally move forward.

→ Book here: https://go.thecontractorfight.com/15min-free-call

=================================================

== Rate the Podcast ==

Help your fellow contractors find the podcast! Please leave a rating/review.

Apple Podcasts

Spotify

Book your free 15-minute Growth Call → https://go.thecontractorfight.com/15min-free-call

You don’t have a leads problem.

You have a you problem.

============================================================

You’ve heard me talk about Shin-Fu. You know the system.

But you’re still not using it.

Still letting tire-kickers steal your time?

That’s not a business issue — that’s a guts issue.

BATTLEGROUND is where real contractors go to stop being comfortable.

We give you the plan, the accountability, and the daily kick in the ass you need to win.

Stop talking about growth. Start dominating your market.

Tired of being broke because your mindset sucks?

Then do something about it.

👉 Book your free 15-minute Growth Call: https://go.thecontractorfight.com/15min-free-call

============================================================

Stop stealing from your family by wasting hours on cheap clients.

It’s time to draw a line and own your worth.

I’m breaking down Shin-Fu — the 5-step sales process that weeds out the tire-kickers and ensures you only close profitable jobs.

This is the tough love you need to finally run a real business, not a damn hobby.

If you’re tired of hearing “we need to think about it,” this system will change the game.

And if you’re ready to quit playing small — book that Growth Call now.

https://go.thecontractorfight.com/15min-free-call

Timestamps

0:00: Intro: Why Your Leads Suck (It's a YOU Problem)

00:35: What is Shin-Fu? The Contractor Filter System

01:20: Step 1: The Motive (Why You Are There)

02:45: Step 2: The Money (Own Your Worth and Price)

04:10: Step 3: The Truth (Weeding Out the Liars)

05:30: Step 4: The Influencers (All Decision Makers Present)

06:45: Step 5: The BS Meter (Filtering Out the Tire Kickers)

07:45: Final Callout: Own Your Crap & Take Action

== Rate the Podcast ==

Help your fellow contractors find the podcast! Please leave a rating/review.

Apple Podcasts

Spotify

Who’s really making the buying decision? Spoiler: it’s not always the one you think.

In this episode of The Contractor Fight Sales Podcast, Tim and Derek break down the critical Influencer step of the Shin-Fu sales process. They share real stories of when contractors thought they were talking to the right person—only to find out later that the real driver of the project was someone else entirely.

You’ll learn:

• How to identify the true influencer before it’s too late.
• The “kiss of death” mistake contractors make on sales calls.
• How to keep both spouses (or decision makers) engaged and aligned.
• Why practicing, role playing, and clear SOPs make closing easier.

👉 Stop guessing who’s in charge of the sale—start winning more jobs with clarity.

=================================================

☎️ Book a free 15-minute Growth Call and see how BATTLEGROUND helps you finally move forward.

→ Book here: https://go.thecontractorfight.com/15min-free-call

=================================================

== Rate the Podcast ==

Help your fellow contractors find the podcast! Please leave a rating/review.

Apple Podcasts

Spotify

Book a free 15-minute Growth Call here: https://go.thecontractorfight.com/15min-free-call

When the government shuts down and projects freeze, how do you keep your business alive?

Tom sits down with Kortney B. Farhat, a veteran in contracting and finance, to talk about how to stay in control when the economy gets messy. From cashflow survival tactics to Section 179 tax strategy and real-world lending options, this episode shows you how to fight back instead of panic.

This is a straight-talking session about leadership, visibility, and making smart moves when everyone else is waiting for help.

⚒️ Topics Covered:

• Why cashflow > profit during hard times
• How to keep your crew paid when receivables are slow
• Creative funding strategies beyond SBA loans
• Fighting back with smart tax strategy
• Staying visible and marketing through chaos

==================================================

👉 Most contractors don’t have a marketing problem, they’ve got a cashflow problem. Money comes in, money goes out, and they’ve got no damn plan. Inside BATTLEGROUND, that’s where it changes. You’ll get the systems, accountability, and push to take control of your numbers instead of letting your emotions run the business.

If you’re tired of living job to job and wondering where the money went, book a free 15-minute Growth Call. We’ll show you how BATTLEGROUND helps you fix your cashflow, clean up your chaos, and finally start paying yourself like a real business owner.

→ Book your call here: https://go.thecontractorfight.com/15min-free-call

==================================================

Kortney Farhat operates where contractors live tight timelines, tighter cash flow, and banks that say no. She co-anchored New to The Street from the NYSE and has been featured on Fox Business and Bloomberg, covering strategic finance and the money moves leaders actually use. As founder of Coastal Kapital, PulseBridge EDU, and Kapital Pulse, she helps turn equipment into liquidity, secure working capital when receivables stall, and use tax strategy to protect profit. Her Pulse Score framework blends financials with leadership and resilience, and a practical read on survival strength and what to fix this week, not someday. 

https://coastalkapital.com/the-contractor-fight-tom-reber

Application form: https://link.kapitalpulse.com/widget/form/n8m5G4QAN0JHpwjjyA1W

== Rate the Podcast ==

Help your fellow contractors find the podcast! Please leave a rating/review.

Apple Podcasts

Spotify

Let's grow your business → Book here: https://go.thecontractorfight.com/15min-free-call

Contractors, listen up: consultations are where you win or lose the job.

In this episode, Derek and Tim break down what separates pros from amateurs when it comes to running consultations that build trust and land contracts. You’ll hear:

• Why communication and preparedness matter more than you think
• The difference between showing up sloppy vs showing up like a pro
• How to flip between your “sales hat” and your “helper hat”
• Why consultation style is less about scripts and more about being true to you

👉 Whether you’re the over-prepared clipboard guy or the “fly by the seat of your pants” type, this episode will show you how to dial in your consultation game.

=================================================

☎️ Book a free 15-minute Growth Call and see how BATTLEGROUND helps you finally move forward.

→ Book here: https://go.thecontractorfight.com/15min-free-call

=================================================

== Rate the Podcast ==

Help your fellow contractors find the podcast! Please leave a rating/review.

Apple Podcasts

Spotify