The Contractor Fight with Tom Reber

Business training for Contractors: https://thecontractorfight.com/battleground

Contractors hear it every day: “Your price is too high.” But most of the time, price isn’t actually the problem. The problem is that you haven’t given the customer enough evidence to believe you’re worth more.

In this episode of Contractor Fight TV, Tom breaks down the 3 things that justify a higher price without defending it, apologizing for it, or trashing the cheaper contractor.

You’ll learn how to use:

• Communication to build trust before the sale

• Content to establish authority before you ever meet

• Customer experience to prove you’re worth the premium

You don’t get to SAY you’re worth more. You have to prove it. And if you’re constantly hearing that your prices are too high, it might be time to stop blaming cheap customers and start looking at the experience your company is creating.

CHAPTERS

00:00 — “Your Price Is Too High”

00:23 — Stop Defending Your Price

01:04 — What “Justifying Your Price” Actually Means

01:29 — #1: Your Communication Justifies Your Price

02:24 — Your Website Is Part of the Sale

03:02 — Bad Follow-Up Kills Trust

04:18 — Confidence vs. Arrogance

04:43 — Speed Is King

05:32 — Price Isn’t the Only Thing Customers Care About

06:12 — #2: Your Content Justifies Your Price

06:30 — Become the Best Educator in Your Market

07:19 — Stop Making Excuses and Create Content

08:17 — “It Takes What It Takes”

08:39 — What Contractors Should Create Content About

09:38 — #3: The Customer Experience Justifies Your Price

10:22 — Your Team Is Part of the Experience

11:18 — Make Your Company Easy to Work With

11:34 — How Pre-Planning Builds Trust

12:39 — Stop Leaving Customers Loose Ends

13:14 — Warranty Problems Are Opportunities

13:45 — Trust Is What Makes the Higher Price Make Sense

14:25 — “People Are Just Cheap” Is an Excuse

14:54 — The Real Reason You’re Getting Price Pushback

15:30 — Why Tom Gets So Fired Up About This

16:08 — Take the Next Step Ready to build a stronger, more profitable contracting business?

👉 https://thecontractorfight.com/battleground

Sales training for Contractors: https://thecontractorfight.com/command Grab Tom's book FREE: https://thecontractorfight.com/book/

Running a business with your spouse, kids, parents, or other family members can be incredible.It can also get messy fast.When nobody knows exactly what they're responsible for, business problems become family problems. Roles overlap. People start micromanaging each other. Work follows you home. And suddenly you're talking about customers and employees while lying in bed at night.

In this episode, Tim and Derek get into what they've learned from building businesses with family—and the mistakes they wish they'd avoided.They break down why clear roles matter, how to keep business out of your personal life, why every family member needs ownership and autonomy, and how a shared vision can get everyone rowing in the same direction.

Chapters

00:00 The Reality of Family Businesses

00:34 Why We Started Our Own Businesses

03:29 What Employees Don't See About Ownership

05:24 The Hidden Cost of Running a Business

07:35 What Your Employees Actually Need

09:32 Why Business Owners Need an Outlet

10:44 How Family Gets Pulled Into the Business

11:40 Family and Business Relationships Are Different

12:02 The Biggest Family Business Mistake

12:23 Define Everyone's Role

13:52 Communication Changes Everything

15:28 Keep the Business Out of the Bedroom

16:33 You Need a Life Outside the Business

17:59 Respect Each Other's Time

18:44 Get Clear on Responsibilities

18:50 Build a Shared Family Business Vision

19:40 Look in the Mirror First

20:01 Treat Family Members With Respect

21:16 Stop Assuming You Have All the Answers

23:12 Let Other People Solve the Problem

24:54 The Simple Advice for Family Businesses

Working with family doesn't have to destroy your relationships.Get clear about who's responsible for what. Give people ownership. Communicate like professionals. Build a shared vision. And create boundaries so the business doesn't consume the family you built it for in the first place.Subscribe to The Contractor Fight for straight-talk conversations about sales, leadership, profit, people, and building a contracting business worth owning.

Tom Reber is the founder of The Contractor Fight, host of Contractor Fight TV, entrepreneur, speaker, podcaster, and former HGTV host. For over 20 years, Tom has helped hundreds of thousands of contractors build businesses worth having by becoming the kind of people capable of building them. On this channel you'll find straight-talk training on sales, pricing, profit, leadership, marketing, mindset, and what it really takes to build a Strong You, Strong Home, and Strong Business. The first fight is always with yourself. Join The Fight. 👊

Sales training for Contractors: https://thecontractorfight.com/command

Grab Tom's book FREE: https://thecontractorfight.com/book/

Before the customer ever asks for a discount, most contractors have already given them one. You lower the labor hours. You shave the material costs. You cut your markup. You manipulate the number until you finally land on a price you feel comfortable saying out loud. Meanwhile, the customer hasn't rejected your price. They haven't questioned it. Hell, they haven't even heard it yet. You're negotiating against yourself.

In this video, Tom Reber exposes four of the biggest lies contractors believe about pricing and why undercharging usually has less to do with math and more to do with fear. You'll learn why chasing the "going rate" is dangerous, why more volume won't fix bad margins, why cheap pricing doesn't actually serve your customers, and how to finally build the confidence to say your price and stand behind it. Because your pricing problem probably isn't a math problem anymore. It's whether you're willing to trust the number.

Chapters

00:00 You're Discounting Before They Even Ask

00:32 This Isn't an Estimating Problem—It's Fear

01:12 Lie #1: "I Need to Be Competitive"

02:05 Lie #2: "I Have to Charge the Going Rate"

03:26 Lie #3: "I'll Make It Up in Volume"

04:19 Lie #4: "Charging More Isn't Fair"

05:18 Your Family Is Subsidizing Your Low Prices

05:58 You're Protecting Yourself From Rejection

06:06 The Math Is Easy. The Courage Isn't.

06:59 How to Build Price Confidence

07:23 Look at the Money You Gave Away

07:33 Set a New Pricing Floor

07:49 The First Fight Is Always With Yourself

Stop trying to outwork bad math. Know your numbers. Charge what your business needs.

Say the price clearly. Then shut up and let the customer make their decision. The first fight is always with yourself. Subscribe to The Contractor Fight for straight-talk training on contractor sales, pricing, leadership, profit, and building a business worth owning.

Tom Reber is the founder of The Contractor Fight, host of Contractor Fight TV, entrepreneur, speaker, podcaster, and former HGTV host. For over 20 years, Tom has helped hundreds of thousands of contractors build businesses worth having by becoming the kind of people capable of building them.

On this channel you'll find straight-talk training on sales, pricing, profit, leadership, marketing, mindset, and what it really takes to build a Strong You, Strong Home, and Strong Business. The first fight is always with yourself. Join The Fight. 👊

The First Fight is Always with Yourself

Ready to grow your life & business? http://bit.ly/4fbjCgo

Most contractors think the fight is with the economy.

Cheap competitors. Bad employees. Price shoppers. They're wrong.

The first fight is always with yourself.

In this video, Tom Reber shares the philosophy behind The Contractor Fight and the journey every contractor must take to become the leader, business owner, spouse, parent, and person they were created to be.

This isn't about tactics. It's about identity. You'll learn why every transformation begins with the mirror, why your future is won in everyday moments, and how pursuing truth leads to the confidence and freedom you've been chasing. If you've been feeling stuck in your business or your life, this may be the most important video you've watched all year.

Chapters

00:00 The First Fight Is With Yourself

00:22 What The Contractor Fight Really Means

01:01 The Mirror Never Lies

02:14 The Story That Changed My Life

04:38 Knowledge Isn't Enough—You Must Choose

07:10 The Three Choices We All Make

08:01 Your Life Is Won in the Moments

10:38 How Fighters Are Forged

11:29 Running Into the Punch

14:17 Lethal Confidence Is Earned

15:19 What It Really Means to Be a Fighter

17:54 When the Fight Stops Being About You

18:47 The Legacy Worth Fighting For

If you're ready to stop settling and become the contractor, leader, spouse, parent, and person you were meant to become, subscribe to The Contractor Fight.

New videos every week on business, sales, leadership, mindset, and building a profitable contracting business that gives you freedom.

Tom Reber is an entrepreneur, business coach, podcaster, leader of The Contractor Fight, creator of Contractor Fight TV and HGTV host. Tom's content has helped hundreds of thousands of home improvement contractors improve their lives and businesses. The Contractor Fight is the ultimate sales training resource for contractors!

Pick a fight with mediocrity. Live Unafraid.

Your business was supposed to give you freedom. So why does it feel like you're working more than ever? Too many contractors build themselves into the center of everything. Every estimate. Every phone call. Every problem. Every decision.

In this episode, Tim and Derek break down why that happens and what it actually takes to build a business that runs without depending on you.

We cover:

• Why most contractors accidentally build themselves another job

• The biggest mistake owners make when building a team

• Why every business needs clear roles and accountability

• How to stop being the bottleneck

• The $100,000 minimum every business owner should expect to earn

• Why systems create freedom, not restrictions

• How to build a company that gives you choices instead of stress

If you're tired of your business controlling your life, this conversation is for you. 👊

Learn more about Battleground and build a business that works without owning you. #contractorfight #contractorbusiness #smallbusiness #construction #contractor #leadership #businessgrowth #entrepreneur #freedom #businessowner

Chapters

00:00 Your business should create freedom

01:10 Why contractors become the bottleneck

02:40 Building a business that doesn't depend on you

04:30 Finding the right people for the right seats

06:00 Discover what your employees really want

07:40 The $100,000 contractor rule

10:00 Build the business you actually want

11:30 Why money creates choices

13:00 Stop controlling every part of your company

16:00 Most contractors never build a real plan

18:00 Build the foundation before you scale

20:00 Why most owners stay stuck

22:20 Your future depends on today's decisions

24:10 The guy in the mirror is the problem

Tom Reber is an entrepreneur, business coach, podcaster, leader of The Contractor Fight, creator of Contractor Fight TV and HGTV host. Tom's content has helped hundreds of thousands of home improvement contractors improve their lives and businesses. The Contractor Fight is the ultimate sales training resource for contractors! Pick a fight with mediocrity. Live Unafraid.