When Norma Dunn needed help starting a business, she drove from Bakersfield to Santa Barbara every week for 12 weeks to find the support she wanted. Years later, she helped launch the Kern Women’s Business Center, creating the kind of welcoming, practical resource she wished had been available closer to home.
In this episode of KPHRED’s The California Pulse, Norma joins Fred McMurray to discuss her work helping entrepreneurs start businesses, access funding, build confidence, and find new opportunities. A recipient of the Association of Women’s Business Centers’ 2026 Marsha Bailey Leadership Award, Norma shares the personal connection that makes this recognition especially meaningful.
Their conversation explores:
• The Rural Small Business Resources and Access to Capital Tour, bringing partners and bilingual resources directly to communities across Kern County.
• How the Women’s Business Center helps displaced workers explore business ownership.
• Connections to funding, business training, and government contracting resources.
• Her vision for supporting child care businesses as an essential part of regional job growth.
• Why helping entrepreneurs overcome fear matters just as much as helping them navigate permits and business plans.
It’s a conversation about leadership, local relationships, and making sure more entrepreneurs have someone to turn to.
Connect with the Kern Women’s Business Center:
Website: https://mcscorp.org/kern
Phone: 661-567-0410
Email: KWBCinfo@mcscorp.org
